1 choice is more important than effort:



Many people may think that hard work and diligence are the best weapons. For e-commerce operations, a good choice will get twice the result with half the effort. Positioning is the first step.



2. Do not blindly build the brand:



Many sellers have been pursuing the brand effect from the very beginning and are crazy about building their own brands. However, building a brand is not a day's work. In the early stage, we need to pay attention to the quality of goods. In the later stage, we need to publicize the store through high-quality goods, and accumulate loyal customers and good reputation, so as to slowly develop a brand.



3. Standards for main drawing



No matter whether it looks good or not, no matter what the design is! The key point is that the main map can stand out among peers.



4 Title Optimization 9 points



Fill in 30 keywords; Regularly optimize and update keywords; No special symbols are used; Keywords are not repeated; Pay attention to Taobao rules to avoid being punished; Avoid over stacking keywords; Do not abuse brand words and sensitive words; The slash in the title is equal to the space, and the space should be used reasonably; More effective keyword combinations.



5 Title Compilation formula



Title = commodity value keyword + commodity business keyword + commodity attribute keyword.



Attribute Keywords: Keywords of commodity classification, name, model, function and characteristic.



Business key words: words of business means or promotion behavior, such as postal service, etc.



Value key words: the value brought by the commodity to the buyer. The key is to refine the value and make the value exceed the product function itself.



6. How to write the title of baby



1. The keywords selected in the title must be suitable for the weight of the current baby, so as to have a higher exposure.



2. Please refer to various data in multiple dimensions for the selected title, including search volume, conversion rate, number of transactions and other indicators.



3. Please keep the original title. Once you find something wrong with the traffic of the new title, you can restore the original title first.



7 source composition of store traffic



New era: free traffic is relatively small, mainly paid traffic.



Growth period: in the early stage, the paid traffic accounts for a large proportion, while the free traffic is less. In the later stage, the proportion of free traffic increases significantly after the boom.



Maturity: independent visits account for a high proportion, mainly affected by brand awareness.



8 how to use color



In the color disc, the adjacent color is within 45 degrees. 120 degrees is a contrast color. 180 degrees is a complementary color. The main colors are designed according to personal preferences, main products, logo or VI, seasons, activities, customer perceptions, etc. after the main colors are determined, they are coordinated with lightness, proximity and similar colors, and contrast colors are used to emphasize the key points. Logo color shall be coordinated with navigation color and product classification color.



9 how to deal with after-sales problems



Talk more and type less.



If you step back, you may get a customer.



There are several kinds of people who come to trouble: those who are ignorant and good, those who are ignorant and evil, and those who are expert and evil. Coping strategies vary.



10 pay attention to single products and distribute them reasonably



The annual sales volume of Laoganma reached 2.5 billion; Carpenter Tan can also sell a comb. Zhangkoizumi has become a knife and a global market worth hundreds of millions of yuan a year.



11 one brand, one mark



What is your brand mark in the fragmented era? What do consumers remember about you? What is your store label? What are the common characteristics of your target consumer group? What is your core competitiveness in this era of re purchase dispute? What is the future of Taobao brand e-commerce? There is only one answer: your own label.



12 a good product is half the battle



The development of e-commerce industry needs quality. With brand endorsement, the stronger the brand, the more it will be vied for by major e-commerce platforms. Don't worry; Commodities without brands but with quality will also usher in a round of spring, because online sales need a hundred flowers bloom, calling for high cost performance; But the low price without integrity, without positioning, without style and without quality assurance is doomed to be eliminated. Electronics is the channel, products are the foundation, and selecting good products is half the success.



13 three objectives of the store



Planning, certainty and scale These are the three major goals that every store should have. Determine the positioning style, make a five-year plan, a three-year plan, a one-year plan, a spring and summer plan, a big promotion plan, a baby plan, a seven-day plan, and do not fight unprepared battles. Only by scale can we grow, with large sales and large users!



Grow first, then gain weight



We should consider long-term development. The most important thing to do e-commerce is to have your own ideas. No matter what part of the store, you should consider the problem from the buyer's point of view, so that you can understand everything.